Why It’s Time for Something Different
Walk into any pharmacy or supermarket in New Zealand and the pain relief shelf still looks much like it did a decade ago:
- Cooling gels for sore muscles
- Heat rubs for stiffness
- Anti-inflammatory gels for swelling
But here’s the problem: real pain isn’t that simple.
Muscle tightness often overlaps with joint pain. Back pain can be inflammatory one day and muscular the next. Arthritis flares can follow post-workout soreness. Some days you need cooling. Other days, warmth. Most of the time, you need both plus anti-inflammatory support.
So why are Kiwis still juggling one-dimensional products to solve multi-dimensional pain? Is it time for a new approach to muscle and joint pain relief?
The Global Shift: Broader Approaches to Pain Relief
Globally, healthcare is moving toward multimodal pain relief, which means treating pain through multiple pathways rather than relying on a single mechanism. While this has long been standard in clinical settings, it’s only now starting to reshape how topical pain relief is approached.
International research shows that combining topical agents with different mechanisms of action can support improved pain relief outcomes (1). That’s why we’re beginning to see a shift away from ‘one-ingredient answers’ to products that combine:
– Anti-inflammatory and pain relieving actions (to reduce pain at the source)
– Cooling sensations (to distract and soothe)
– Warming sensations (to comfort tight or overworked muscles)
This is more than a trend. It’s a smarter way to treat the kind of complex, day-to-day pain Kiwis actually experience.
Evoflex: The MultiPath Approach to Topical Pain Relief
Evoflex is a general sale topical pain reliever, in the form of a gel, designed to reflect the way pain actually feels – layered, not linear.
That’s why it contains a unique MultiPath formula combining:
– Diclofenac diethylamine – an anti-inflammatory to help relieve pain and reduce inflammation
– Methyl salicylate – provides a warming, pain relieving action.
– Menthol – provides a cooling sensation for comfort
– Capsaicin – provides an additional warming sensation to support topical application comfort
Evoflex is developed for people who prefer a comprehensive approach to managing muscle, joint, and back pain topically. It combines anti-inflammatory and pain relieving action with warming and cooling sensations in one convenient formula hence why it’s considered a ‘next generation’ treatment. If you think it’s time to approach pain relief differently, give Evoflex a go.
Learn more about Evoflex here
(1) Choi et al. Korean J Anesthesiol, 2020
